The Product-Led Geek
Authors
Ben Williams

Ben Williams

I’m Ben Williams, aka the Product-Led Geek. I’m an advisor to startup founders and heads of product and growth. After 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams I now focus on helping others deliver strategic impact through sustainable, defensible growth.

Ben Williams

How AI Assistants Choose Your SDK (and Why It Matters)

Product-Led Sales at GitHub: Turning User Behaviour Into Sales Intelligence

The Million-Dollar Experiment: How GitHub Boosted Conversions with a Single Flow Change

Building A Growth Team From Scratch At GitHub

👓 Behind Every Great Growth Team Is a Great Growth Process

The Product-Led Geek SuperMe

AI is Redefining Dev Tool Adoption (And What To Do About It)

👓 Airplane Go-To-Market

👓 6 Critical Lessons from SLG to PLG/PLS Transitions

👓 Product-Market Fit Is Now a Fast Moving Target