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Pragmatism in a sea of frameworks
I love a good framework. I’ve written about several of them in this newsletter. This post is presented by Amplitude. Acquiring and keeping new users is…
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Ben Williams
Picking a North Star metric
How do you go about picking a North Star metric? One thing that I’m convinced about is that if you’re a B2B PLG company, your North Star metric should…
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Ben Williams
A 100% learning rate
‘Win or learn’ is a common phrase in growth. But it’s harmful. Today's post is presented by Paragon - ship native integrations 7x faster. Native…
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Ben Williams
Improving trial conversions using loss aversion
Plus Reforge Halloween Giveaway update 🎃
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Ben Williams
2
October 2023
You don't need all the answers
A mistake I made earlier in my career as a product leader was thinking I needed to have all the answers. I'll tell you now, it's not a fun place to be…
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Ben Williams
1
Learning in public
Today’s post is presented by Storylane - drive product-led growth with interactive demos. Buyers expect a “Show, don't tell” experience in the…
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Ben Williams
Reforge membership halloween giveaway!
Hi all 👋 Last week, I joined the inaugural PLG course at Reforge as the featured guest for week 2 on 'Product-Led Monetisation'. This is such an…
6
Why your pricing might inhibit PLG
Today’s post is presented by Storylane - drive product-led growth with interactive demos. Buyers expect a “Show, don't tell” experience in the…
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Ben Williams
Get sh*t out of their way!
Thanks to our sponsor! I only include sponsorships from products or services I’ve personally used as an operator or via one of the companies I’ve…
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Ben Williams
Maintaining alignment amidst rapid growth
As a product or growth leader, how do you maintain alignment when the company is hiring 50-70 people every month? I faced this exact situation in my…
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Ben Williams
September 2023
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