Product-Led Sales at GitHub: Turning User Behaviour Into Sales Intelligence

Welcome folks! 👋

This edition of The Product-Led Geek will take 8 minutes to read and you’ll learn:

• How GitHub transformed user behaviour data into a powerful product-led sales engine driving enterprise growth.

• The three-phase approach they used to build product qualification models that converted 2-3x better than traditional marketing leads.

• A practical p…