PLGeek Audio Essays 006: Product-led sales and sequencing B2B monetisation motions

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Ben Williams

Jul 22, 2023

This is the audio accompaniment to the following newsletter post:

Product-led sales (PLS), and sequencing B2B monetisation motions

Ben Williams

Jul 10

Product-led sales (PLS), and sequencing B2B monetisation motions

Someone recently commented on a LinkedIn post I wrote asking about Product-Led Sales (PLS): “Does the term "PLS" just mean a company with both Product-Led and Sales motions. And PLG would be Product-Led and NO Sales at all ...?” This got me thinking about ways to better articulate the different monetisation motions. I started writing a short reply about m…

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The Product-Led Geek Podcast

Step into a world of Product-Led Geekiness with PLG, Product and Growth essays narrated by Ben Williams, the Product-Led Geek. Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.