This is the audio companion to the following post:
The importance of account level analytics in B2B
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User-level behavioural analytics are a wonderful thing and something that, over the years, have unlocked countless insights for me and the teams I’ve worked with or led. But user-level analytics aren't enough if you're working in B2B. Insights from user-level analytics still matter in B2B of course, but alone, and without accou…
