The importance of account level analytics in B2B
When behavioural user analytics fall short
User-level behavioural analytics are a wonderful thing and something that, over the years, have unlocked countless insights for me and the teams I’ve worked with or led.
But user-level analytics aren't enough if you're working in B2B.
Insights from user-level analytics still matter in B2B of course, but alone, and without accou…
