May 21 • 13M

PLGeek Audio Essays 003: The PLGeek Guide to Product-Influenced Revenue

 
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Ben Williams
Step into a world of Product-Led Geekiness with PLG, Product and Growth essays narrated by Ben Williams, the Product-Led Geek. Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.
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A guide to the metric that connects PLG efforts to revenue.

This is the audio companion to the newsletter post below:

The PLGeek Guide to Product-Influenced Revenue (PIR)

Ben Williams
·
May 19
The PLGeek Guide to Product-Influenced Revenue (PIR)

In PLG, the product is the primary driver of acquisition retention and monetisation, with monetisation being the ultimate goal. But not all PLG revenue is self-serve. The most successful PLG companies leverage product-led sales methodologies to augment and efficiently scale beyond the limits of self-serve revenue.

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