The PLGeek Guide to Product-Influenced Revenue (PIR)

The critical PLG metric you probably aren't yet measuring

In PLG, the product is the primary driver of acquisition retention and monetisation, with monetisation being the ultimate goal.

But not all PLG revenue is self-serve.

The most successful PLG companies leverage product-led sales methodologies to augment and efficiently scale beyond the limits of self-serve revenue.

Yet when all is said and done, how do you …