May 5 • 8M

PLGeek Audio Essays Episode 1: Starting your monetisation growth team the right way

 
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Ben Williams
Step into a world of Product-Led Geekiness with PLG, Product and Growth essays narrated by Ben Williams, the Product-Led Geek. Expect product and growth frameworks, colour commentary, mental models, hot takes and tales from a 20+ year product career - all delivered with candour and an occasional splash of British humour.
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This is the audio companion to the newsletter post below:

How to get started with your PLG monetisation team

Ben Williams
·
May 5
How to get started with your PLG monetisation team

Today I’m going to help you get started with your first monetisation team in growth. Spinning up a growth team with a dedicated monetisation remit will allow you to start to impact top-line growth far more directly than other growth initiatives. But beware - it’s common to feel strong executive pressure to demonstrate positive early returns on investments…

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