Product-led sales (PLS), and sequencing B2B monetisation motions

Exploring multiple paths to the promised land

Someone recently commented on a LinkedIn post I wrote asking about Product-Led Sales (PLS):

“Does the term "PLS" just mean a company with both Product-Led and Sales motions. And PLG would be Product-Led and NO Sales at all ...?”

This got me thinking about ways to better articulate the different monetisation motions. I started writing a short reply about m…