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Hey Ben, I'm looking for a guest post on "How product managers & teams are using AI to be better at their Jobs" - I'm not sure if this topic is of interest to you but if you are open to it please DM me on LinkedIn. I try to promote newer Newsletters as cross-promotions when they take up a guest post with me.

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Feb 27·edited Feb 27Liked by Ben Williams

Phil & Ben! As a fellow growth nerd (and a fellow Ben) I just want to say I think you've both done an amazing job at distilling the complexity of the activation puzzle down into actionable guidance by focusing on the onboarding piece only here. Obviously the activation journey as a whole has to be backed by strongly correlated qual/quant data, but you can start onboarding users NOW even if you only have assumptions and hypothesis to start. (This is coming from someone who has studied Reforge for the better part of a year and got lost every. single. time. in the analysis portion). Well done!

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Thanks for the feedback Ben, Phil did a great job here with something super actionable!

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