The Product-Led Geek 🤓
Welcome! I’m Ben Williams, an advisor to founders and product/growth leaders of growth stage B2B startups, and a self-confessed geek around all things PLG, product management and leadership, building and scaling product and growth teams, and loop-based growth strategy and execution.
I write about and help companies with topics including
Defining and improving activation and engagement as inputs to better retention
Layering on a PLG motion to bring GTM efficiency to existing sales-led business
Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
Creating effective user onboarding to minimise time-to-value
Developing growth and/or product strategy
Identifying, documenting, standing up and quantifying growth loops
Building qualitative and quantitative growth models
Developing improved product and growth leadership muscle
Starting and scaling growth teams
Designing and implementing growth process
Implementing appropriate data and analytics infrastructure
Establishing experimentation (A/B, multivariate) programs
Selecting and implementing effective product & growth platforms & tools
Implementing product management process and best practice
Cultivating and coaching high-performing teams
Day to day I advise B2B companies to help them create sustainable, defensible growth.
I have a particular affinity with building for developers so I’ll often share content about - or use examples from - that domain.
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I’m a Product and Growth executive and strategic advisor to startups with 20+ years of experience as an operator building, nurturing and scaling high performing product and cross-functional growth teams to deliver strategic impact through sustainable, defensible growth.
My most recent operator roles were at:
Snyk, the cybersecurity unicorn where I led the product teams for all groups owning growth, education, and end to end developer experience through a multi-year period of > 160% YoY ARR growth, launching a fast growing multi-million dollar self-serve revenue channel, building out growth as a function from scratch, defining and quantifying a loop based growth strategy, implementing behavioural analytics and experimentation platforms, along with growth processes, and defining and operationalising Activation and Engagement State metrics. As I left Snyk, they were valued at $8.6 billion.
CloudBees, the DevOps unicorn where, as a member of the executive team, I owned Product and Growth, building and leading a team 40+ Product Managers and Product Designers across all product lines (CI, CD, Dev Analytics, Feature Flags, Build Acceleration) through a 3 year period of > 50% YoY ARR growth.
Learn more at plgeek.com