The Product-Led Geek Highlights
Hey folks, welcome - I’m glad to have you here!
Here are five of my favourite pieces of content from the newsletter.
Guaranteed value!
The PLGeek Guide to Product Qualified Accounts (PQAs)
You’ve almost certainly heard or read about Product Qualified Leads (PQLs). But here’s what you might not have been told: PQLs alone are insufficient in a B2B context beyond prosumer context. PQLs have been misunderstood and misused over time. They’ve defaulted to a definition of a user of your product who’s crossed some usage/value threshold.
The PLGeek guide to ICPs in PLG
ICPs are essential in B2B, and nowhere more so than in PLG, because they form a shared language and understanding that spans and aligns even more cross-functional workflows and relationships than in sales-led companies.
Bringing growth to life through a state model
I like the characterisation of product vs growth metrics that I first heard from Oleg Ya where: Growth metrics answer questions about the overall state of the business Product metrics answer questions about the product itself And whereby the relationship between the two can be written as
A look inside Snyk's biggest growth loop
For those that don’t know, Snyk is the developer security company, most recently valued at nearly 8 billion dollars. Snyk was founded on the premise that the only feasible path to secure software applications is a developer-first path, which really means empowering developers to secure their apps as they’re coding, building and deploying them.
The clever Snyk growth loop using GitHub Pull Requests
A few weeks ago, I wrote a post about Snyk’s biggest growth loop. I recommend you check out that post first to get the background on Snyk, what they do, and an overview of how they grow. If you’re time-crunched, the TL;DR is that Snyk is a developer-first security platform - valued at ~$8B - that can find and automatically fix vulnerabilities in source…
