North Star Metrics, The Myth of Active Users, and Building with Product Led Growth

Note: This is a repost of an interview I did with a former colleague, now friend, and generally awesome guy CJ Gustafson for his newsletter Mostly Metrics. If you haven't subscribed to it yet, you absolutely should - his writing is brilliant and his meme game is A+.

I had the privilege to sit down with Ben Williams, VP of Product at Snyk. One of his area…