The Product-Led Geek

The Product-Led Geek

Minute Monday #5: LTV for freemium models

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Ben Williams
Apr 17, 2023
∙ Paid

Do you have a PLG freemium motion?

Curious about unit economics for Product Driven Revenue?

Here’s the simple way to calculate how much every free is user worth to your business.

Lifetime Value (LTV) is a key unit economics metric that represents how much revenue you can expect to derive over the lifetime that the unit (usually customer) remains a paying …

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