The Product-Led Geek

The Product-Led Geek

Minute Monday 20: When NOT to run a formal A/B test

4 questions to ask

Ben Williams's avatar
Ben Williams
Sep 04, 2023
∙ Paid

I’m a huge fan of experimentation, both as a general approach to product development and in the more formal definition:

experiment

(ex·​per·​i·​ment | ik-ˈsper-ə-mənt)

A procedure carried out under controlled conditions in order to discover an unknown effect or law, to test or establish a hypothesis, or to illustrate a known law.

But sometimes, running for…

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