The Product-Led Geek

The Product-Led Geek

Minute Monday #2: User Growth Accounting (with Google Sheets Template)

Ben Williams's avatar
Ben Williams
Mar 27, 2023
∙ Paid

User growth accounting gives you insight into the trend of active users/teams with nuance that an xAU growth chart can never provide.

Growth accounting charts are more commonly seen in plotting changes in revenue composition over time, but have immense utility for product and growth teams in understanding the health of the product and its distribution.

Us…

User's avatar

Continue reading this post for free, courtesy of Ben Williams.

Or purchase a paid subscription.
© 2026 Ben Williams · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture