Minute Monday 12: Retention problems
What does unbounded usage-based retention look like for your product?
Is your retention flattening at a healthy level (generalising but in PLG bottom-up SaaS, above ~20% for free users or above ~60% for paid users)?
You might also be seeing this in revenue churn, but remember that’s a lagging indicator (so if you aren’t, you likely will see it before too …