Minute Monday 12: Retention problems

What does unbounded usage-based retention look like for your product?

Is your retention flattening at a healthy level (generalising but in PLG bottom-up SaaS, above ~20% for free users or above ~60% for paid users)?

You might also be seeing this in revenue churn, but remember that’s a lagging indicator (so if you aren’t, you likely will see it before too …