Minute Monday 10: Patience in Product-Led Sales

Playing the long game

Product-Led Sales (PLS) is typically a long game.

Allow me to take off of my British tweed flat cap and don a beer helmet thingy for a moment. 🇺🇸

The way I see it, PLS is less like football (⚽) and more like handegg (🏈).

I think I’ve got the terminology right here - feel free to email me if you disagree.

Handegg games go on (and on, and on, and on) - jus…