5 steps to supercharge growth idea generation

Democratising the growth process

I’m a big advocate for the democratisation of growth idea generation. By that, I mean sourcing ideas from as wide a set of informed stakeholders as you can.

The informed part of that statement is important, but we’ll come back to that.

Cast a wider net, and you get more people, meaning more ideas.

You also get more diversity of background, leading to more …