The best PLG newsletters
This week’s newsletter has a different flavour than you’re used to.
Today I’m showing some love for other talented folks who regularly share great newsletter form content relevant to product-led growth.
Some are deservedly well-known. Others are more like hidden gems deserving of much more awareness.
But they are all publications that I regularly read and value highly.
Check them out and subscribe to never be too far from quality insight around all things PLG.
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In no particular order…
Who: Joe Wilkinson
Why it’s great: I recently found this newsletter and have been impressed by Joe’s writing style and pragmatic content that clearly comes from a place of hard-earned real-world lessons.
Who: Zachary DeWitt
Why it’s great: I love the ‘PLG startup of the week’ spotlight and the regular sections on PLG financial benchmarks and funding rounds.
Who: Elena Verna
Why it’s great: Battle-tested PLG frameworks and mental models explained so simply by the PLG GOAT. 🐐
Who: Reid DeRamus
Why it’s great: It’s B2C focused, an area I have less personal experience in, yet so much of Reid’s experience that he shares (so eloquently) has direct applicability in B2B/PLG.
Who: Leah Tharin
Why it’s great: In-depth guides and honest opinions on product and growth. Leah’s brain works very differently from mine, and I appreciate seeing things from that perspective. Unfiltered. Genuine.
Bonus: Leah also writes an AI-centric newsletter for product people.
Who: Kyle Poyar
Why it’s great: Amazing case studies with product-led operators and content that always tackles important and germane product and growth problems.
Who: Lenny Rachitsky
Why it’s great: It’s the one newsletter I’d never want to be without - truly comprehensive broad and deep coverage of all things product and growth. Desert island stuff.
Who: Akash Gupta
Why it’s great: Excellent outside-in product and growth case studies and regular AI-oriented content for product operators. Along with Lenny, one of the biggest product/growth newsletters. Very valuable, well-written practitioner-focused content, even for free subscribers.
Who: Aatir Abdul Rauf
Why it’s great: Really actionable posts for product people, written in an easy-to-digest, down-to-earth style.
Who: Kevan Lee
Why it’s great: A marketing-focused newsletter that gets tons right about PLG. As a product leader having a marketing counterpart like Kevan would be the dream. Kevan also gets special mention for being one of the few who gets it right in talking about bottom-up (vs bottoms-up, which should be reserved for the pub) 👏.
Who: Bandan Jot Singh
Why it’s great: Bandan always delivers strong and well-thought-out content, but the highlight for me is the excellent in-depth case studies. Superb.
Who: Yaakov Carno
Why it’s great: I love Yaakov’s ability to visualise concepts in PLG to make them really easy to communicate.
Who: Adam Fishman
Why it’s great: Spicy but super well-informed takes on controversial topics; I (almost) always find my thinking aligned with Adam’s. His product and growth executive experience shines through in his writing.
1 interesting listen:
Scott Belsky on Product Sense, the Messy Middle, and much more on Lenny’s Podcast
3 interesting reads:
Leah Tharin and Elena Verna with Failure Stories on Adam Fishman’s newsletter
David Okuniev with Kyle Poyar on Typeform’s viral growth
Ben Yoskovitz on collaboration with software developers