The best PLG newsletters

This week’s newsletter has a different flavour than you’re used to.

Today I’m showing some love for other talented folks who regularly share great newsletter form content relevant to product-led growth.

Some are deservedly well-known. Others are more like hidden gems deserving of much more awareness.

But they are all publications that I regularly read and value highly.

Check them out and subscribe to never be too far from quality insight around all things PLG.

In no particular order…

1. Artisan Strategies

   1. Who: Joe Wilkinson

   2. Why it’s great: I recently found this newsletter and have been impressed by Joe’s writing style and pragmatic content that clearly comes from a place of hard-earned real-world lessons.

2. Notorious PLG

   1. Who: Zachary DeWitt

   2. Why it’s great: I love the ‘PLG startup of the week’ spotlight and the regular sections on PLG financial benchmarks and funding rounds.

3. Elena’s Growth Scoop

   1. Who: Elena Verna

   2. Why it’s great: Battle-tested PLG frameworks and mental models explained so simply by the PLG GOAT. 🐐

4. Growth Croissant

   1. Who: Reid DeRamus

   2. Why it’s great: It’s B2C focused, an area I have less personal experience in, yet so much of Reid’s experience that he shares (so eloquently) has direct applicability in B2B/PLG.

5. Leah’s ProducTea

   1. Who: Leah Tharin

   2. Why it’s great: In-depth guides and honest opinions on product and growth. Leah’s brain works very differently from mine, and I appreciate seeing things from that perspective. Unfiltered. Genuine.
      Bonus: Leah also writes an AI-centric newsletter for product people.

6. Growth Unhinged

   1. Who: Kyle Poyar

   2. Why it’s great: Amazing case studies with product-led operators and content that always tackles important and germane product and growth problems.

7. Lenny’s Newsletter

   1. Who: Lenny Rachitsky

   2. Why it’s great: It’s the one newsletter I’d never want to be without - truly comprehensive broad and deep coverage of all things product and growth. Desert island stuff.

8. Product Growth

   1. Who: Akash Gupta

   2. Why it’s great: Excellent outside-in product and growth case studies and regular AI-oriented content for product operators. Along with Lenny, one of the biggest product/growth newsletters. Very valuable, well-written practitioner-focused content, even for free subscribers.

9. Behind Product Lines

   1. Who: Aatir Abdul Rauf

   2. Why it’s great: Really actionable posts for product people, written in an easy-to-digest, down-to-earth style.

10. Kevan Lee

    1. Who: Kevan Lee

    2. Why it’s great: A marketing-focused newsletter that gets tons right about PLG. As a product leader having a marketing counterpart like Kevan would be the dream. Kevan also gets special mention for being one of the few who gets it right in talking about bottom-up (vs bottoms-up, which should be reserved for the pub) 👏.

11. Productify

    1. Who: Bandan Jot Singh

    2. Why it’s great: Bandan always delivers strong and well-thought-out content, but the highlight for me is the excellent in-depth case studies. Superb.

12. Product-Led Growers

    1. Who: Yaakov Carno

    2. Why it’s great: I love Yaakov’s ability to visualise concepts in PLG to make them really easy to communicate.

13. FishmanAF Newsletter

    1. Who: Adam Fishman

    2. Why it’s great: Spicy but super well-informed takes on controversial topics; I (almost) always find my thinking aligned with Adam’s. His product and growth executive experience shines through in his writing.

1 interesting listen:

Scott Belsky on Product Sense, the Messy Middle, and much more on Lenny’s Podcast

3 interesting reads:

1. Leah Tharin and Elena Verna with Failure Stories on Adam Fishman’s newsletter

2. David Okuniev with Kyle Poyar on Typeform’s viral growth

3. Ben Yoskovitz on collaboration with software developers