The Product-Led Geek

The Product-Led Geek

Ikigai

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Ben Williams
Jan 01, 2024
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Happy New Year, you wonderful people!

As we get started with this new year, I wanted to write a few words to express my gratitude for your support and engagement with all the content I publish.

It really means the world to me.

It's been just over a year since I started my solopreneur journey, and 2023 was the year I found my Ikigai. ❤️

Garcia maintains that the Venn diagram provided in his book and created by American entrepreneur Marc Winn to illustrate the concept of ikigai (with the four categories of “what you love,” “what the world needs,” “what you can be paid for,” and “what you are good at”) can help you find your ikigai if used as a basis to sort out your thoughts. “For example, if you love to cook and are good at it, ‘cooking’ could fulfill the categories of ‘what the world needs’ and ‘what you can be paid for.’ Your aim could be a modest one, such as catering a friend’s party, or bringing smiles to the faces of those who have enjoyed your food. Though it may be difficult to fulfill all four categories, by keeping them in mind, you can make your ikigai even more fulfilling.”
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